Shortly after the 60-second spot aired, Quirin Bank made headlines in the financial press. The number of new customers tripled in just one year. The campaign was also noticed by award juries. It won an EFFIE, several int. MIDAS awards and a CLIO in gold for the book, which we provided to selected opinion leaders.
co-creation @havas | Harald Linsenmeier, Martin Breuer, Michael Brepohl, Harald Jaeger