car-character-cult | campaigns for 2 french car brands. Fun for both, audience and clients, creating buzz, increasing sales. The competition didn't like all of them - mission accomplished.

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citroen | c3 global launch-campaign + c3 german product-campaign | creative concept + creative direction

co-creation @havas| markus daubenbüchel, torsten pollmann

renault | 360° renault kangoo launch + product campaigns| creative concept + creative direction

co-creation @publicis| christoph herold, christoph hildebrand, gudrun muschalla, harald linsenmeier, andreas klemp

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